Award for Hyatt Regency Chennai
Hyatt Regency Chennai has won the ‘Best International Hotel Marketing’ award at the International Hotel Awards ceremony in London. This award is the finale to the sequence, preceded by awards at the national and Asia-Pacific levels.
The award is in recognition of Hyatt Regency Chennai’s “integrated marketing approach” since its launch in August 2011, said a press release from the hotel chain.
The hotel’s marketing campaign included sneak previews of the hotel when it was under construction, airport meet-and-greet kiosks and a teaser campaign through airport translites and the online space.
Hyatt’s launch was driven by a 30-day print ad campaign, bolstered by communication via social media online and at airports.