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Bespoke Hotels opens its doors to mid-market independents


Bespoke Hotels opens its doors to mid-market independents

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Category: Hotels

Written by Callum Gildart

Bespoke Hotels this week launched a sales and marketing division for independent mid-market hotels to rival the current services offered to them by international brands and consortiums.

The move follows on from what Bespoke Hotels describes as an “influx” of independent mid-market hotels wishing to join the group to raise their profile in the current financial climate.

Bespoke Hotels aims to provide affordable sales and marketing representation to hotels across the UK and internationally, and act as an alternative to qualifying criteria of international brands and consortiums.

Chairman of Bespoke Hotels Robin Sheppard said: “We have seen an increase in the number of mid-market hotels seeking both old-fashioned sales effort and contemporary, internet led, marketing representation from Bespoke Hotels, particularly as they attempt to raise their profile in the midst of an economic downturn. Bespoke will develop as a hotel brand for independent hoteliers who want to operate their hotel their way, without having to conform too rigidly to brand standards.”

Proprietor of Cantley House, one of the first hotels taken on by the company, Maurice Monk remarked: “I chose to work with Bespoke because I had specific gaps in certain market segments. They listened to me and they customised a plan to suit me. They weren’t offering a one-size-fits-all panacea but they have worked with me in an accurately targeted way.”

Non-executive director of Bespoke Hotels David Clarke added: “We have learnt that many hotels have not joined an organisation because they fear being placed in a strait jacket that affects their ability to run the hotel the way they want. The Bespoke approach is very different. After agreeing that the hotel fits the collection, Bespoke tailors a set of services and distribution channels that give the most cost effective impact. The hotelier decides what is right for their business.”

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