Blog Archives

Pegasus Connect becomes the latest brand evolution at Pegasus

Pegasus Solutions continues to streamline and integrate their myriad offerings, as Utell becomes Pegasus Connect.

The new offering takes the parent company’s distribution, booking and business intelligence capability, blends it with Utell’s hotel marketing services, and serves up a slate of new combo-products for hotel clients.

Pegasus CEO David Millili shares the reasoning behind yet another brand evolution at Pegasus:

“In the time that I’ve led Pegasus, I’ve had many meetings with hotels and brands around the world. One consistent theme I’ve heard from independents, groups, and chains alike is that they all need help driving guest room demand and sales. Aligning our impressive range of hospitality solutions as logical tiered packages under Pegasus Connect benefits hotels, allowing them to identify and use only the services they need without being expected to keep track of an encyclopedia of sales solutions.”

Rather than having to navigate the various Pegasus products, such as understanding the differences between Utell, the UltraSwitch, Reservation NG, and other products, hotels can now opt-in at the level of service most useful to their current needs.

Pegasus Connect has three levels:

  1. Pegasus Connect: complete connectivity to the GDS.
  2. Pegasus Connect Gold: all of the above distribution, plus access to 1,000 online channels including China’s TravelSky, a new monthly reporting product called PegasusView Market Performance business intelligence, access to the OpenView booking engine, sales consulting and representation with the travel consortia.
  3. Pegasus Connect Premium: all of the above, plus a responsive mobile website built on Open Hospitality’s OpenFlex, and additional sales support targeting corporate travel buyers.

A hotel looking for a basket of services will be relieved at this relatively simplified selection. The Pegasus range was never easy to digest, as the company provides many services addressing a variety of needs, and hotel management had to select the individual solutions that most suited their current challenges.

A key aspect of the most successful products is simplifying complicated processes. By making their product line more accessible, Pegasus is moving towards a more elegantly defined solution to their own offerings.

Related posts:

  1. Pegasus Solutions acquires hotel marketing company Open Hospitality
  2. After Kayak and Fairmont beta, Pegasus launches hotel MetaSearch Services
  3. Pegasus Solutions shuffles CEOs

WIHP partners with Trivago to offer guaranteed ROI for client hotels …


WIHP partners with Trivago to offer guaranteed ROI for client hotels advertising on WIHP DirectPack

Lina Rokou – 03 October 2012, 13:08

Hotel marketing agency WIHP extended its ad platform to integrate Trivago. After a testing period of 45 day, 50 participant hotels reported an average ROI of more than 10 times their original investment.


Lorel ipsum

    alt text

  • . Philippe Chereque, Amadeus, .

  • . 41 ..-


Drawing from years of experience in advertising hotels on various channels, including Google Hotel Price ads, TripAdvisor, and many others, World Independent Hotel Promotion (WIHP) has now extended its advertising platform to integrate with Trivago, the world’s largest hotel search engine.

Before advertising on any platform, WIHP tests the channels extensively  to measure the potential ROI for hotels that want to utilize the channel. As a booking channel, Trivago has already outperformed many other booking channels, being among the most effective advertising tools for WIHP customers. Recent testing of some 50 WIHP client hotels revealed a better than 10 times ROI within 45 days for each of the original client investments during the testing period.

Because groups of hotels or independent hotels use different booking engines, they often don’t have access to technology platforms that require complex and advanced programming. WIHP’s experience with advertising on such platforms, added to the experience with independent hotels, makes us a unique partner for our hotel clients,” explained Martin Soler, WIHP’s Marketing Director. He added, “Adding a direct booking option to hotel’s websites on Trivago is an excellent tool in any hotel’s toolbox to increase their direct bookings and profits.

The deal with Trivago now integrates the world’s largest hotel comparison site with WIHP’s high yield advertising platform DirectPack, the first complete online advertising solution developed exclusively to increase direct bookings to hotels. DirectPack is designed for hoteliers by hoteliers, enabling customers to control ad spending, increase direct bookings, and reduce commissions. DirectPack captures high qualified traffic directly for hotel websites to increase direct bookings for a hotel across a range of channels, from Google and Yahoo to TripAdvisor and Trivago, and many more.

Compass Edge Launches The First Independent Hotel Group Mobile App In Asia

<!– end javascript to email the article


PR Web

Singapore, Singapore (PRWEB) September 24, 2012

Compass Edge, a leading provider of online distribution and marketing solution for independent hotels is pleased to announce its B2C Mobile App “GoHotelsGo – Asia Hotel Deals” is now available for free through Apple’s iTunes store and Android Market (Play Store).

As a natural extension of hotel websites, travelers can now book a room, check real-time last-minute deals and special offers; interact socially via Facebook and Twitter and instantly map and search any Compass Edge hotels using the “GoHotelsGo” Group Mobile App.

“Smartphone use continues to rise this year and hoteliers are acting accordingly by focusing on mobile initiatives such as Mobile App and Mobile website development,” said Mr. Wing Lee, Chief Operating Officer at Compass Edge. “As compared to Mobile websites, Mobile Apps are much more expensive to build, maintain and promote. And it is even more difficult for independent hotels to have an App presence in both Apple iTunes and Android Market (Play Store). This is why Compass Edge decides to develop the GoHotelsGo Group Mobile App to fill the gap for independent hotels in Asia.”

GoHotelsGo Mobile App truly demonstrates the power of SoLoMo and it will strengthen the entire portfolio of Compass Edge hotels in terms of awareness and booking opportunities through the convergence of multiple marketing platforms from websites, social media channels to mobile. All hotels using Compass Edge Internet Booking Engine / Central Reservation System will automatically be featured and bookable on website, GoHotelsGo Facebook Page and now GoHotelsGo Group Mobile App for free with no additional cost.

In addition to the Group Mobile App, individual hotels can choose to enhance its mobile representation to have its own Mobile App “TheAppSuite” that can be downloaded directly from the Group Mobile App or separately listed in both Apple iTunes store and Android Market (Play Store). By offering an easy-to-use hotel search tool using smartphone’s built-in GPS capability to instant map the hotel to a traveler’s current location, travelers can get directions and see what’s on in the local area very easily. In addition to Out About, Booking Engine, Special Offers, other key features of the individual hotel App “TheAppSuite” include: Video, Image Gallery, Facebook Share, Official Twitter Feed, Third Party Review, Blog, Events, Floor Plans, Menus, Member Profiles, Multilingual Support, Google Analytics Tracking and more.

GoHotelsGo B2C initiatives are managed by Compass Edge Travel Portal, a good-standing PATA member (Pacific Asia Travel Association) and a registered IATA agency.

Read the full story at





Booking a hotel that suits your needs

His business card is shaped like one of those “Do Not Disturb” cards that you hang on your hotel room door handle. One look at his card and you don’t need to guess his line of business. He is in the hospitality industry – not running hotels – helping customers book hotel rooms online in tier-2 and -3 towns in India.

Yogendra Vasupal, CEO,, still remembers his first customer. It was an American national and he had helped her book a hotel room in Manali, Himachal Pradesh. He had paid almost the entire sum to the hotel and when the customer landed up at the hotel, she was told she did not have a booking. The hotel told StayZilla that the customer had not come.

“We had to refund the money. It was a loss. It was almost Rs 10,000. We refunded the entire amount and took it as a lesson,” says Yogi, sitting in his office in an apartment building in south Chennai. This was almost five years back. He has put that disastrous beginning behind him and moved on, learning lessons that have helped him grow his business.

How did he deal with that? First, StayZilla removed the hotel from its list.

Then, it shut down its site for almost three months, not accepting any further bookings. Yogi says he used this time to strengthen StayZilla’s post-booking process to ensure such problems did not recur.

Rigorous system

It put in place a more rigorous system – once the booking is accepted and part of the money is paid to the hotel, StayZilla’s staff call up the hotel two days before the customer’s booking date and confirm that everything is all right. There is an email trail between StayZilla and the hotel. Then the staff check with the customer as to his or her actual arrival time at the hotel, re-confirm this with the hotel staff again, make sure messages are left for the staff who will be on duty when the customer lands up.

“It is an automatic process now, part of our customer relationship management,” Yogi says. There has been no similar experience for StayZilla. And, yes, that customer “did come back (to book a room through StayZilla) after two years,” Yogi recalls.

“We don’t trust the system to take care of the customer. You need to build in that as your company’s DNA,” he adds.

It is this process that helps StayZilla book 150 rooms nights everyday and “I would say that we are number two or three all over India and yet not faced as many problems in terms of customer dissatisfaction,” he says.

Yogi, 30, dropped out of college when he was in the fourth year of engineering. He says he was doing freelancing work of developing Web sites even while in college and was earning a handsome sum. He registered the company in August 2005 and started working on the platform, technology and other aspects. Once the company was in place and functional, his friends from college – Sachit Singhi and Rupal Surana – joined him.

But why hotel bookings? That too for the smaller towns? This is a fragmented market, explains Yogi. No one can choke you out of such a market, he reasons. You could sell anything from a room in a guest house to one 3-star hotel in this market.

For two years, Yogi and his team travelled to more than 250 cities, talking to hotels and understanding their requirements. StayZilla went live in 2007 and has since covered nearly 4,800 hotels across almost 650 towns and cities. It deals with hotels that are three-star in ranking and below, and where the average room rent is about Rs 800 a night.

As StayZilla developed, its services have also evolved. It now has a live chat facility where customers ask all kinds of details about the hotels they want to book rooms in. This chat facility alone has been able to double the conversion rate – number of enquiries that get converted into actual room bookings.

Growing headcount

From about four employees when it started, StayZilla has just over 30 now. One qualification they insist on while hiring staff – they should know one other language apart from English and Tamil.

After all, the company deals with hotels in different parts of the country and knowing the local language always helps.

StayZilla recently got the first round of funding of Rs 2.5 crore from the Indian Angel Network, led by Ravindra Krishnappa. A bulk of the money will be used for marketing activities, both online and offline.

The accommodation sector, Yogi reckons, will be around Rs 30,000 crore and he hopes StayZilla can comfortably get Rs 30 crore of that. “But there is so much space to grow and this is the right time,” he says.

The company will need more funds as it scales up. Last year, StayZilla earned an income of Rs 30 lakh, which means it booked rooms totalling Rs 3 crore. This year, it is looking to increase revenues 10 times.

How does it get its revenues? A commission on each room booked.

There is at least a 10 per cent margin that StayZilla has on each booking.

Despite this, says Yogi, the rate a customer will get on StayZilla will be lower than if he or she were to approach the hotel directly. “That is because we give them the volumes,” says Sachit.

Both Yogi and Sachit are confident that StayZilla will holds its own against competition, especially from the bigger online players who sell flight tickets, hotel rooms and what not. As Yogi says, StayZilla sells information, whose shelf life may vary from city to city, and season to season. This is where technology came in handy for the start-up.

“We have built a prediction engine that predicts which hotels are going to get booked, to 95 per cent accuracy. That helps us manage the stock of information that we have,” says Yogi. And, this, he adds is StayZilla’s operational barrier to entry. “Online travel agents cannot scale to 670 cities without having this information.”

OTA challenger Global Hotel Exchange adds Sceptre Hotels to worldwide …

<!– end javascript to email the article


PR Web

London, UK (PRWEB UK) 21 September 2012

Global Hotel Exchange, the new OTA challenger offering free booking services for hotels, announced today the addition of over 4,000 Sceptre Hospitality Resources hotels to its worldwide distribution.

Sceptre Hospitality Resources’ hotels are supported by the WindsurferCRS technology platform, encompassing a complete global portfolio of resorts and city center destinations from over 60 countries.

“Sceptre Hospitality Resources is committed to driving the technology edge for our client hotels,” stated Rodrigo Jimenez, Sceptre Managing Director and Chief Technology Officer. “Global Hotel Exchange’s free booking platform for hotels offers our hotels a breakthrough alternative to the costly usage of incumbent OTAs.”

Headquartered in Denver, Sceptre Hospitality Resources maximizes revenues for hotels and resorts. Today, more than 4,000 properties rely on Sceptre to provide reservations connectivity, hotel business intelligence, revenue management, Internet marketing services, spa management systems, and powerful booking engines.

About Global Hotel Exchange.
Global Hotel Exchange, ‘The People’s Booking EngineTM’, is a new worldwide hotel-booking platform that intends to drive lowest prices by providing free reservation services for hotels. Global Hotel Exchange charges no merchant discounts, commissions or distribution fees of any kind to hotels. Room bookings, new hotel sign- ups and more information be accessed at or Global Hotel Exchange on Facebook, Google+, LinkedIn and Twitter
Global Hotel Exchange is wholly owned by Global Hotel Exchange LLC with corporate offices in London and United States.
US 877.904.4491
UK 0808-189-1429 info(at)globalhotelexchange(dot)com

About Sceptre Hospitality Resources
Sceptre Hospitality Resources maximizes revenues for hotels and resorts. With the addition of Whiteboard Labs, the company now serves more than 4,000 properties on its reservation platform. In addition to Windsurfer, a state-of-the-art central reservation system (CRS), Sceptre’s other software includes MotionNotes, a video messaging platform, SpaLinx, a spa management and appointment booking application, HotelIQ business intelligence, custom Internet marketing services and revenue management services. Sceptre specializes in electronic distribution, reservations connectivity, channel management, site and search engine optimization, revenue management strategies, reservation call centers and direct booking engines. Sceptre also provides interactive marketing programs, including website design, online advertising campaigns, social media solutions and other guest communication systems. Additional information about Sceptre and hospitality industry

Read the full story at





Come Again Soon: Hotel Marketers Turn to Mobile

A recent interview with La Quinta’s chief marketing officer Julie Cary revealed a lot about the mid-level hotel marketing industry and how to stay ahead of the pack. It’s no longer about free coffee, breakfast or Wi-Fi. In fact, those are becoming an industry standard. Instead, this CMO is staying ahead by investing in a mobile strategy.

Most people looking to book hotels on their mobile phones, Cary explained, are looking to book that same day. This makes mobile design of the utmost importance. The goal being to make mobile navigation user-friendly so that booking is a relatively easy decision:

If they want to call the property, we made that easy. If they wanted to call the 1-800 number, we made that easy. If they want to book it, we made that easy. We didn’t worry about only getting the booking on the mobile site. It was about all the ways you could get the customer.

One of the ways in which La Quinta made booking easy was the ability to reserve a room for four hours (via their mobile site) with just a phone number. This means no digging through your bag for a credit card and having to use your phone’s tiny keypad to enter it. As far as social media goes, La Quinta was the first to incorporate reviews from Trip Advisor and Yelp onto their mobile site. A great move considering user-generated content like reviews are proven to help in the decision-making process for most Internet users.

Data capture is also an important part of the mobile marketing industry and can prove very beneficial for hotel chains looking to turn their same-day bookers into return customers. Text, email and remarketing are all viable options for getting mobile customers to review the property and their experiences or getting them to return. With the help of data, it’s possible now more than ever to improve your business’s efficiency and engage with your customers both on and offline.

This article originally appeared on Asking Smarter Questions and has been republished with permission.

Find out how to syndicate your content with Business 2 Community.

Blink Booking joins the last-minute hotel booking party in Europe

Blink Booking is a startup based around a mobile application for last-minute hotel bookings in Europe.

While the market is believed to be worth 10 billion Euros annually, there is already stiff competition for a slice of the commission including JustBook and Hotel Tonight which recently launched its European play.

The startup, led by led by chief executive Miguel Ortega, Rebeca Minguela in charge of marketing and Mark Datta in charge of finance and product, also adds any online tour operator to its list of rivals

Blink has already amassed a team of 30 based in London and Madrid and received a venture capital injection of  $2.5 million from PROFounders and SoftTech VC as well as a number of angels.

How is the way you are solving this problem more special or effective than previous attempts you or the market has seen before and how different do you have to be to succeed?

We’re consistently able to offer bigger discounts than other travel websites, on a range of high quality hotels – sometimes by up to 50%. We help hotels to sell rooms that are unsold, meaning we can provide consumers with the best prices on room nights for last-minute booking. The app has been built specifically for mobile from the ground up, resulting in an uncomplicated, easy to use tool.

Why should people or companies use your startup?

We have a fantastic selection of high-quality hotels in more than 70 cities across Europe – and it’s being added to all the time. Blink Booking  has more competitive rates than any of the online channels, including the big OTAs. Our fast booking and payment process lets customers buy room nights in a matter of minutes. And we’re contactable – we pride ourselves on our first class customer service whether by phone or email.

Other than going viral and receiving mountains of positive PR, what is the strategy for raising awareness and getting customers/users?

We run a broad range of marketing strategies in each country we operate in, from mobile advertising and street initiatives, through to PR support. We work hard at building trust and so word of mouth is one of our most valued tools. Happy customers who like Blink enough to  recommend it to their friends and family are what we aim to achieve.

What other options have you considered for the business and the team if the original vision fails?

We’re convinced that this is a cracking opportunity and we’re extremely encouraged by our initial results. We may broaden the proposition in the future, but at the moment we are 100% focused on building the best possible service for hotels and customers alike.

What mistakes have you made in the past in business and how have you learned from them?

I think we’ve all made plenty of mistakes in the past – recruiting the wrong people, underestimating how difficult it can be to make people change their habits and being slow to react to changing circumstances.

We like to think that we’ve learned from our mistakes and at Blink, we’ve built a fantastic team and our plans have been developed to take account of some of the challenges of launching a new channel for a new market place.

What is wrong with the travel, tourism and hospitality industry that requires another startup to help it out?

We don’t see Blink as a startup that is correcting a fundamental flaw in the travel industry. Rather, we think we’ve spotted an opportunity where we can bring benefits to hotels and guests alike, by using new technology and starting with a blank sheet of paper to build a product that is tailored to the market.

Tnooz view:

While this is a great concept as soon as the big guns spotted the trend they jumped on the bandwagon. Priceline’s Tonight Only deals launched a year ago and the company unveiled a similar service for in April.

Clearly there’s a market there with Expedia saying recently that almost 70% of those booking a room on mobile were looking to stay within the next 24 hours and the online travel agent launched its deals engine on its website earlier this year.

So, it’s a question of whether newbies such as Blink will be able to throw the marketing dollars at it to keep up with the big guys as well as amass the volumes of inventory.

This is already an interesting space with many large and smaller players so only those who can build up a brand, provide the best technology and a slick service and have the best deals will survive.

Snap poll:

Loading ... Loading …


tlabs logo microscope

NB: TLabs Showcase is part of the wider TLabs project from Tnooz.

Related posts:

  1. Blink Booking raises $2.5M from Brent Hoberman group and investment A-Listers
  2. Fun and games in same-day hotel mobile bookings as Hotel Tonight launches in Europe
  3. Kayak gets in on same-day mobile hotel booking groove

Mapov promises order out of hotel booking chaos via maps

Mapov is setting out to simplify the hotel booking experience by combining hotel deals with TripAdvisor reviews and plotting them on a map.

The startup, which is self-funded, was founded by marketing consultant Richard Jackson who has worked in the online travel world for some years with stints at both and Expedia.

Jackson is supported by a team of four with execs responsible for front-end development, back-end development, PR and social marketing and design.

Competition is everywhere for this fledgling from Google Hotel Finder to hotel metasearch sites such as Trivago and HotelsCombined but it believes the problem of finding the best travel product quickly has not yet been solved.

Mapov doesn’t charge for the service and there is no advertising so the hope is that revenue will come via shared commission from hotel providers. The startup displays the lowest prices available for each hotel and directs users to that hotel provider.

QA with Jonny Giddens, responsible for PR and social marketing for Mapov

How is the way you are solving this problem more special or effective than previous attempts you or the market has seen before and how different do you have to be to succeed?

Unlike most of our competitors, at Mapov we display the hotel’s photos, reviews and prices on top of a map, in a crisp and uncluttered way. With arrows highlighting the hotel’s location, users can see exactly where it is, whilst still comparing price and availability. This approach makes it very easy for people to find a hotel in the place they want, and at a price they can afford.

Why should people or companies use your startup?

We have re-imagined how people search for hotels with the end user at the forefront. This has helped us create a site that is very intuitive to use whilst at the same time offering the very best prices on more than 220,000 hotels. Our crisp and dynamic approach helps users to see where hotels are in relation to the area they want to visit as well as the usual information of photos and reviews.

Other than going viral and receiving mountains of positive PR, what is the strategy for raising awareness and getting customers/users?

Our primary source of traffic is through search engine marketing on Google.  Although we are competing alongside some really big companies, we are already very pleased with the level of traffic we are getting through this avenue and are consistently experiencing higher than average click-through-rates. We are currently targeting people searching for hotels in some of the top global holiday destinations. We will continue to do this but in addition we plan to target people searching for shorter stays in domestic destinations, as well as, areas where a hotel’s location is very important.

What other options have you considered for the business and the team if the original vision fails?

When we created Mapov we built it in such a way that it could be scaled up and reapplied to a whole range of different services or products. At this stage we are focused on the hotel industry and are committed to being the best and easiest way to find and book a hotel on the internet but, this is by no means the limit of our vision.

What mistakes have you made in the past in business and how have you learned from them?

Marketing an idea is as important as delivering the product. We have also learnt that the quality and productivity of technical teams, makes or breaks businesses a few years down the line.

What is wrong with the travel, tourism and hospitality industry that requires another startup to help it out?

Traditionally hotel providers only display hotels in a one-dimensional list. This is good for comparing prices, but bad for the equally important consideration of the hotel’s location. How far is it from the beach? Is it near the train station? Will I be able to walk to the office? This is why we believe that Mapov’s implementation of the map integrated with a hotel’s other attributes (reviews, photos etc.) is its masterstroke.

Tnooz view:

There have been many promises to revolutionise the beast that is hotel booking lately so we’ll watch Mapov with interest and perhaps a little intrepidation for its lofty ambitions.

The use of maps to plot the location is good and with the increasingly innovative ways maps are being used in travel websites, it’s a sensible strategy. The service is also clean and crisp as per its claims.

The plan to build up traffic via search engine marketing on Google is interesting because although the startup claims it doesn’t currently need funding,  you’ve got to wonder how long before it burns all its cash especially as it’s going for top global holiday locations first.

The lack of advertising and shared commission model also raises concerns about how the site will make enough money as many consumers are now educated into using online travel agencies to search only to go and book direct with the hotel.

So, if they can persuade consumers they’re getting the same and best price on Mapov then it will fly. Interesting that the team has also designed Mapov in way that it could apply to other products and services.

Snap poll:

Loading ... Loading …



Related posts:

  1. TripFab promises game-changing booking model, urges industry to buy new underwear
  2. Global Hotel Exchange promises a revolution, transparent and market prices to consumers
  3. Not to be outdone by Google hotel maps, TripAdvisor debuts maps with vacation-rental pricing

Hotel Association Cuts Call Center

Hotel Association Cuts Call Center

By Desiree Parker

Wednesday, September 05, 2012

The Williamsburg Hotel Motel Association suspended its customer call center in mid-August due to a lack of funding.

The WHMA had run its call center, which offered local assistance to visitors with questions about the area, since 1976. Since the Williamsburg Area Destination Marketing Committee (a regional destination marketing entity comprised of local government and tourism representatives) decided in 2009 to stop using the WHMA as its booking engine, the WHMA struggled to fund this service.

Funding for the call center was supported by the commissions the WHMA received as the local booking engine for the area prior to 2009; some funding also came from sports group reservations, according to WHMA Executive Director Priscilla Caldwell. Earlier this year, sports groups chose to move reservations to a national agency. “In the absence of the majority of leisure and sports reservations, the internal reservations system is not self-supporting at this time,” Caldwell said.

The WHMA said last year it cost about $200,000 a year to maintain the call center. In its earlier days, the call center had a staff of 15, according to Caldwell, but before it closed it was down to two employees.

The Tourist Information Center created and funded by the WHMA in 2010 will remain open and will continue to help visitors, according to Caldwell (who also serves as the Center’s executive director). The Information Center helps guests get tickets to all area attractions and information on local retail, restaurant and lodging facilities; it also helps people book restaurant and hotel reservations.

After WADMC moved to California-based ARES for its booking engine, the WHMA eventually chose its own new reservation search engine called BookDirect by JackRabbit Systems. Unlike a traditional third-party system such as ARES, which books rooms for local hotels and keeps a fee for the service, BookDirect functions more like a search engine for visitors who can use it to find a hotel and then book directly with the hotel’s preferred website, thus cutting out the third-party site. BookDirect charges a flat annual lease rate for its service instead of using a commission or fee system.

The WHMA will continue to maintain BookDirect, Caldwell says.

WHMA President Billy Scruggs says the Association is focusing more on advocacy now that the area has a more defined Destination Marketing Organization (read more about that here).

Visit the WHMA website at

Add comment


Hotel Link Solutions Launches its Suite of Hotel Marketing Services in Riga …

  • Email a friend

Hotel Link Solutions logo

Hotel Link Solutions offers very customizable packages that include all the services that hotels need to ensure a solid web presence.

Riga, Latvia (PRWEB) August 23, 2012

After recent successes in the Philippines and the Pacific Islands, Hotel Link Solutions has partnered with Blueberry Travel Ltd., a travel agency based in Riga, Latvia, to deliver better business solutions to accommodations in that country.

Market research has shown the potential in Latvia for accommodations to take their online presence and distribution to the next level. According to the latest data from, in 2010 there were 628 accommodations in Latvia. Of these, 456 were guest houses, holiday houses, farms or campgrounds aligned with the Latvia Rural Tourism Association. Many of these have no websites at all or have outdated websites that lack built-in booking functionality. Hotel Link Solutions Latvia sees these small, rural accommodations as perfect candidates to benefit from Hotel Link Solutions products and services.

Hotel Link Solutions Latvia has already recruited an experienced crew of hospitality experts to showcase the kinds of Hotel Link Solutions online digital-marketing tools that can propel small accommodations into the global marketplace alongside larger brand-name hotels. The team has begun infiltrating the market in Riga, which last year welcomed nearly 1.5 million travelers. These numbers are expected to increase in 2012. The team’s focus will then shift to accommodations in Sigulda, Jurmala and Liepaja to cover the entire small nation of Latvia.

“Online marketing has become a high priority in the hospitality industry. Hotels that therefore want to be a part of this industry must have online booking facilities,” says Anda Cirule, CEO of Hotel Link Solutions Latvia. “Hotel Link Solutions offers very customizable packages that include all the services that hotels need to ensure a solid web presence.”

Hotel Link Solutions Latvia expects more than 350 hotels in Latvia to have digital marketing packages by mid 2014, following in the footsteps of already launched websites like the one for Guest House Jaunozoli.

“Although we are a very small guest house located outside Riga, we appreciate all the services provided by Hotel Link Solutions, from a really nice website to channel management,” commented Aija Ozola, owner of Guest House Jaunozoli, referring to a service that allows accommodation providers to expand their online distribution globally and to manage rooms and rates through an embedded online booking system. “Before that, we were afraid to work with online travel agency [OTA] channels, simply because we don’t have many rooms and it is hard work managing bookings via the OTA extranets. Also we never knew how much inventory we should give to a particular OTA, if that OTA would sell it or if any another OTA could have done so. With channel management we simply update our availability in the Hotel Link Solutions database and sell all our rooms via many channels at the same time!”

Since each accommodation has different marketing needs, Hotel Link Solutions Latvia uses a modular approach, whereby each accommodation provider selects only those services required, with the option of adding more afterward and without disrupting those already in place. Features range from template-driven websites to booking widgets and channel management.

About Hotel Link Solutions

Hotel Link Solutions is a first-generation digital-marketing services provider for the accommodation industry. As a WHL Group and ResOnline joint venture, Hotel Link Solutions has tapped deep resources and wide industry reach to develop a world-class and competitive range of products. Hotel Link Solutions is committed to building a sustainable future for travel and to ensuring that all relationships with clients, staff, business partners and host communities are win-win.

For more information, visit or contact Anda Cirule at anda(at)hotellinksolutions(dot)com, +371 29 283 441 (Riga, Latvia).

Email a friend