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Bespoke Hotels opens its doors to mid-market independents


Bespoke Hotels opens its doors to mid-market independents

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Category: Hotels

Written by Callum Gildart

Bespoke Hotels this week launched a sales and marketing division for independent mid-market hotels to rival the current services offered to them by international brands and consortiums.

The move follows on from what Bespoke Hotels describes as an “influx” of independent mid-market hotels wishing to join the group to raise their profile in the current financial climate.

Bespoke Hotels aims to provide affordable sales and marketing representation to hotels across the UK and internationally, and act as an alternative to qualifying criteria of international brands and consortiums.

Chairman of Bespoke Hotels Robin Sheppard said: “We have seen an increase in the number of mid-market hotels seeking both old-fashioned sales effort and contemporary, internet led, marketing representation from Bespoke Hotels, particularly as they attempt to raise their profile in the midst of an economic downturn. Bespoke will develop as a hotel brand for independent hoteliers who want to operate their hotel their way, without having to conform too rigidly to brand standards.”

Proprietor of Cantley House, one of the first hotels taken on by the company, Maurice Monk remarked: “I chose to work with Bespoke because I had specific gaps in certain market segments. They listened to me and they customised a plan to suit me. They weren’t offering a one-size-fits-all panacea but they have worked with me in an accurately targeted way.”

Non-executive director of Bespoke Hotels David Clarke added: “We have learnt that many hotels have not joined an organisation because they fear being placed in a strait jacket that affects their ability to run the hotel the way they want. The Bespoke approach is very different. After agreeing that the hotel fits the collection, Bespoke tailors a set of services and distribution channels that give the most cost effective impact. The hotelier decides what is right for their business.”

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Jubilee bar and restaurant unveiled at award-winning hotel


Jubilee bar and restaurant unveiled at award-winning hotel

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Category: Hotels

Written by Naida Ally

An award-winning hotel in Chester has recently completed a £400,000 refurbishment on a conceptual bar and restaurant, which aims to emulate the pomp and pageantry of the Queen’s Jubilee celebrations.

The new Jubilee Room and Bar at the Best Western Premier Queen Hotel is a marketing initiative created by managing director of the Feathers Hotel Group, Stuart Hunter, and Preston-based designer Nita Patel.

The creative and conceptual space features stately Union Jack-decorated thrones, a toy soldier-themed bar, a gallery of Queen’s head postage stamps throughout the years of her reign and quirky paintings reflecting the grandness of the royal household.

Since the bar’s official opening four weeks ago, the Queen Hotel has seen a substantial rise in the number of international visitors from America, Japan and all across Europe, as well as an increase in interest from existing mid-week corporate and leisure clients.

Stuart Hunter said: “Britain is an exciting place to be in 2012 and with the forthcoming Jubilee celebrations we thought it was appropriate to mark such a great event with a unique design approach.

“We’re thrilled to have created a unique, fun and engaging environment in which guests can celebrate British culture and heritage; it will undoubtedly reinforce goodwill with existing clients and create further demand through our marketing channels.”

To complement the Royal theme, the hotel’s award-winning head chef, Simon Davies, has created a Best of British menu which features favourite British dishes sourced from local produce and served up with a unique twist.

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