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Dubai hotels gear up for DSF

DUBAI — Excitement is running high among hotels in Dubai, as they gear up for the 17th edition of the Dubai Shopping Festival, or DSF, offering their best deals to-date in a bid to woo the thousands of visitors, who will be flocking to the emirate for a 32-day period commencing on January 5.

Anticipating higher occupancy levels during DSF 2012, participating hotels have come out with numerous offers to entice visitors to absorb the enriching experience of shopping in Dubai including special packages, discounted room rates, a slew of entertaining activities and much more.

Tourists from around the world have found Dubai a very attractive destination because it offers a diversity of hotels to suit every budget and requirement, in addition to the world-famous landmarks, high quality facilities and services.

Dubai hotels enjoyed high occupancy rates of up to 100 per cent during DSF 2011, and leading experts from Dubai’s hospitality industry have predicted yet another a huge boost to occupancy figures during this year’s shopping extravaganza, which is being held under the slogan “Dubai at its best” in line with the overall festival theme of “One world – One family – One festival”.

The festival, on an average, welcomes around 3.5 million tourists each year, drawn by the range of attractive discounts offered across a wide range of well-known local and global brands, an  exciting calendar of family entertainment events and activities and a range of shopping-linked raffle prizes. As this year’s event also coincides with the school holidays, tourism traffic from neighbouring GCC countries is expected to rise significantly.

Burkhard Wolter, general manager of Kempinski Hotels Residences Palm Jumeirah, one of the participating hotels, said that he expected DSF 2012 to draw more visitors, especially those from GCC countries. However, he said that one should look at the bigger picture, and that was of DSF being a visionary concept that had achieved the stature of an international festival and a tourism icon.

“We expect no less than 300 occupied rooms per night during the shopping festival,” Wolter said.

Hotel Pullman Dubai Mall of the Emirates is offering a “Shopping Getaway” package together with entertainment activities for all guests. The package includes a three-night stay in a Superior Room, breakfast for two and complimentary Wi-Fi access.

Leonard Theng, director of sales and marketing at Hotel Pullman Dubai Mall of the Emirates, pointed out that DSF was very important to the hotel because of its direct access to the shopping mall.

“We witnessed a significant rise in occupancy during DSF 2011, and we are very positive that we will experience a similar occupancy surge during the upcoming edition,” he said.